No special requirement. Just used these to communicate a possible concept.
https://forums.whonix.org/uploads/default/original/1X/16ab6c9ff8570a4f62fb95e645e031fdf5263590.JPG ) could be problematic with respect to trademarks. [Once bitten, twice shy. - The Tor Project Trademark versus TorBOX / Whonix]
Yes, I most like the super minimal thing:
I’d say lets go with something minimal for now. Simple to implement. Simple to agree. We can keep the super minimal for a year or so. We will be reaching a specific group of people that is receptive to that kind of style.
One day it would still be great to move to the emotional images approach. [Will be fun for me to learn more about brains…] In theory, it would reach another group of people the minimal one would not reach. Which concept would be more efficient (measured in terms of smaller bounce rate, more downloads…) is probably difficult to say. We all have great intuitions but to find out what really works best for crowds is best figured out by running scientific experiments.
On emotions, I have read
How Emotion Can Impact Your Website Conversions | Design Shack
It sounds plausible. But plausibility does not mean actual reality. Why should I believe it.
Something as trivial as “I was had a coffee at starbucks.” sounds plausible. No one would question it. (Specifically not such a trivial example.) Doesn’t mean it is what actually happened in reality.
So we need numbers, data, facts.
http://conversionxl.com/why-simple-websites-are-scientifically-better/ in summary says, it’s good to look like another website in the same category due to cognitive fluency effect humans judge websites more beautyful if it matches their expectations. Sounds “plausible” to me, due to the “laziness” of the brain (still in energy savings optimization mode nowadays).
Let’s please go for a white background for the first page… Because most successful software projects do use a bright design there.
I thought why not look at the most popular, successful projects in our category. I don’t mean so much anonymity software, because there are not so many of them, but software project pages generally. (Windows and Adobe are exceptions since hard selling and pre-installation [ads] etc. are involved.) I have had a hard time finding a list of most popular software generally. But chrome, vlc, avira antivir, skype should be good examples of bright, minimal websites of very popular, successful software projects. [Oh well, you could make a case against the chrome website by saying it was pushed bygoogle and you would be right.]
The chrome website is my favorite minimal one. They have nice big “somewhat centric” top navigation buttons and a lot white space.
Skype my second best minimal/emotional one.